In conversation with
“We had tried to implement OKRs ourselves but without the experience and knowledge needed to get it right, our efforts collapsed fairly quickly.“
James Lewis, Coo @ Digital Bridge
We asked James ~ ‘What was it that lead you to seek our services? What was your challenge’?
“We had grown as a business to the point where we needed a framework to help us set our business strategy / goals. To be able to communicate them clearly to the Company with a structure to ensure we followed them through consistently.”
We asked James~ ‘What work did we do together’?
“Roger came in to carry out training workshops with our senior team. He helped us to pull together a formulated plan of what our goals for the business were. Later on, we had workshops with Roger that included our wider teams, helping them to understand OKRs and the company objectives.
We put together our first quarterly objectives and set fortnightly sprints. We all learnt how to set great OKRs that work.”
We asked James~ ‘What outcomes were achieved? What was the impact on growth’?
“There’s a much better feeling from everyone in the team, an understanding of what we have aligned and we’re all pointing and pulling in the same direction. We’re now measuring outcomes which we didn’t do before. Our business model is definitely evidencing growth trends as we head to our 4th quarter with OKRs.
One thing that has seen an impact is that our whole growth marketing strategy is more mature. The OKR sprints help us ensure that we’re doing the right things together! Not in a haphazard manner.”
We asked James~ ‘What would you say to someone like yourself, facing the same challenge you had’?
“We’ve seen a huge change in the maturity of DigitalBridge and wouldn’t hesitate to recommend OKRs with the team at There Be Giants. Bringing in Roger accelerated how we implemented our strategy and came together as a team. Without Roger we wouldn’t be where we are now. We had tried to implement them ourselves but without the experience and knowledge needed to get it right, our efforts collapsed fairly quickly. You become accountable to someone, which gives you the impetus to get the stuff done.”