Launching the 2020 Global OKR Annual Report

by Jenny Bowes | Jan 20, 2021

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We’re delighted to launch this year’s 2020 OKR report, which looks into the way organisations and individuals are using OKRs around the globe. 

When fully embedded, the application of OKRs will impact your entire organisation, from the Exec to the individual – allowing everybody to align and contribute to the goal of sustainable growth, and this focus on performance is what we’re all about at There Be Giants.  

Our instinctive curiosity led us to start this research project last year, in order to understand how OKRs were being used by businesses and the impact they were having. The results were fascinating, which is why we decided to repeat the exercise and start to understand if there were any trends appearing. For this year’s report we have partnered with Koan, the dedicated OKR software providers.

Koan have shown an equal appetite for OKR curiosity and are as intrigued as There Be Giants to learn more about the management and use of OKRs within organisations around the globe.

This is the second year TBG has conducted this survey and we are pleased to report that our belief that OKRs will become an industry standard in goal setting is moving forward. Initially our method was to collect data from early adopters of OKRs but this year we have widened the net and had responses from a number of different organisations. Our original early adopters have also had another year to track their performance.

Listen to There Be Giants Founder Roger Longden and Koan CEO & Co-Founder Matt Tucker discuss some of the key findings from the report in our launch episode of Giant Talk.

What the report covers

We dive into the mechanics of OKRs with a focus on the following five key areas:

  • Who is using OKRs
  • Why they are choosing to use them 
  • How they are going to use them 
  • What impact they have seen from using them 
  • What they would do differently if they were to start again from the beginning

Download your copy of the 2020 Global OKR Report. 

We’d like to extend a massive thank you to everyone who has taken the time to contribute to this valuable research. We hope you gain as much value from this research as we have done.