What are organisational goals? And why do you need them for growth?

by Jenny Bowes | Mar 01, 2021

time icon 3 mins

Organisational goals, simple right? Organisational goals are basically strategic objectives a business sets to outline expected outcomes, and to help teams to understand where their efforts should be concentrated. But where do OKRs and business growth come into this? We’re here to answer this very question.

In this guide, we’re digging into organisational goals a little further and outline why you really should be using them to grow your business. 

The purpose of organisational goals 

Setting organisational goals helps you to define your business’ purpose, where are you now and where you want to go in future. The formation of organisational goals, more importantly,  allows you to forecast and allocate business resources. Understanding your current business position offers clarity on whether new employees or teams are required to support growth activities moving forward. You can also budget accordingly to ensure you have the best possible base to deliver on your goals. 

Communicating your organisational goals with your teams

Whilst it is important to set business goals, it’s also just as important to communicate these objectives and the rationale behind them to your teams. By sharing these goals, you are taking your teams on a journey with you, showing them a clear path to success and really helping them to visualise how you as an organisation can achieve your vision. 

This is increasingly important as you expand your business and your teams grow. By sharing your organisational goals, you are encouraging strategic alignment across the organisation and allowing team members to align behind a common goal. 

Communicating your organisational goals also promotes idea generation real creative thinking as your teams will work to create projects and initiatives that will help to achieve the organisation’s goals. By not communicating these goals you are cutting off your teams creativity and potentially impacting the growth of your organisation. 

Employee motivation is the key ingredient 

A sense of purpose has never been more important for employees. Research shows that many employees would give up fancy office design in exchange for fulfilling work. Even better yet, building a positive workplace culture where employees feel valued and motivated, can actually help you to achieve your wider business objectives. 

Unfortunately, purpose and employee motivation are still overlooked in many organisations, especially when more and more focus is given to profits. Many employees simply feel they are working for a paycheck and not contributing to the organisational or wider society purpose. 

Working without a sense of purpose means it’s difficult for your employees to connect with their work. When your employees have a sense of purpose they are likely to be more motivated, product and generally have a better experience in work. 

There are multiple ways that leaders can work towards providing purpose for their employees: 

  • Create a company vision and goals and regularly discuss this with your teams 
  • Show recognition and express gratitude
  • Let employees know how their job impacts the company and its clients by sharing customer success stories
  • Do away with tunnel vision and focus on the bigger picture so your employees can see how their piece of the puzzle fits in with the bigger picture

Informing the business decision-making process

Decision making in organisations can often come down to the chain of command, but this is where organisational goals can really help. By setting and communicating organisational goals you are encouraging your teams to take the initiative and work towards projects that make an impact, whether or not the business’ goals are achieved. When your teams need to make difficult decisions about projects they can look towards the organisational goals for guidance when it comes to next steps. 

OKRs, organisational goals and business growth

So, it’s time to ask how many of your employees know your organisation’s goals? Would they know where to find out more information about them? Are your goals talked about on a regular basis or are they simply set and then forgotten about?

It’s also important to relate these questions to your OKRs too. In order to achieve consistent growth, it’s essential to regularly review your business objectives and key results, to make sure you stay on the right track.

If this article has got you thinking about your own organisation’s goals, do you think they need some work? If so, we’ve got a whole range of free OKR resources which are full of top tips and hints when it comes to setting goals and objectives. Or, if you require a helping hand setting OKRs and goals for your organisation, get in touch with one of our Giants today.